#Best image format for web advertising how to

However, choosing the best image format for the web becomes more complicated with each passing year.Р”В®very file type stores information about an image in a different way. We know you have a better grasp on file formats than Derek Zoolander and Hansel McDonald. It can be a confusing and esoteric topic.What image file types retain quality online without a large file size? Discover the best image formats for the web, no matter how youРІР‚в„ўre using them. Let us know about your experience with various image formats. However, if using on the web, make sure to export as a JPG. Keep a TIF copy for original photographs, as it offers lossless compression. TIF is known as the highest quality image format, is best used for commercial print work and shouldnРІР‚в„ўt be used on the web. Strength: Small file size, allows for animationР”В«est Usage: Icons, graphics with few colors TIF While this functionality has decreased in recent years, subtle and purposeful animation with a GIF image can bring just the right amount of attention to a call to action or another event on your site. Photos and full-color images saved in a GIF format will yield high levels of compression with a noticeable loss in quality.Р”Р„ unique feature of the GIF format is its ability to be animated. This format is an excellent choice for limited color images that need to be small in size. Weakness: Larger file size, doesnРІР‚в„ўt support CMYK Strength: Versatile, supports transparency Notice the difference between a PNG version and the JPG version. If you follow us on Facebook, you're familiar with our typefaces of the week. PNG compression is optimized for graphical images and images that use less than 16 colors. PNG is the best format for screenshots and most computers will save screenshots automatically as a PNG. PNG is not an option when it comes to print, as it doesnРІР‚в„ўt support a 4-color (CMYK) process. However, this will (in most cases) yield a very large file size. Boasting a РІР‚СљlosslessРІР‚Сњ compression, you can save a PNG and not lose any quality. PNG is another very common and versatile image format found on the web today. The example below shows no noticeable visual contrast. When saving photographic images, JPG is definitely your best bet versus a lossless format, such as PNG. However, they do donРІР‚в„ўt support transparent backgrounds and cannot be easily layered with other elements. JPGРІР‚в„ўs save DPI (dots per inch) information and are still a common format for print usage. ItРІР‚в„ўs always a good idea to keep a copy of your original photo is a РІР‚СљlosslessРІР‚Сњ compression format. But donРІР‚в„ўt forget: every time the photograph is re-saved, the number of artifacts will increase. JPG compression is still optimized for photographs, making artifacts virtually invisible to the naked eye. Look at the difference in the following comparison, especially around the detailed edges of the flower petals. Known as РІР‚Сљartifacts,РІР‚Сњ this loss in quality appears as small, blocky elements. This loss is especially visible on text and small details. JPGРІР‚в„ўs are compressed using what is called РІР‚СљlossyРІР‚Сњ compression, which means there is always a loss of quality as you save. ItРІР‚в„ўs highly compatible and boasts a small file size with very little noticeable quality loss. JPG is perhaps the most common image format used on the web.

#Best image format for web advertising how to

Let's explore four of the most common image formats and how to choose the right image format each time. Although most image formats will appear fine on the web, understanding the basic strengths and weaknesses of these image formats will boost your confidence in being able to decide what is best in every situation. Knowing which image format to choose on and off the web is an essential part of developing and maintaining good design practices. If content is king, images are the equally powerful queen on the marketing throne.